Winners preen at due honour : 6th crity annual awards

SANJEEV GIRI

KATHMANDU, SEP 19 -

The most creative advertisements and their makers were honoured in the 6th Crity Awards held on Saturday night at Soaltee Crowne Plaza. A total of 35 agencies vied for 22 award categories, with five nominations each.

Of the total participants, V-Chitra grabbed the limelight by scooping up five awards —best lyricist, best jingle composer, best TVC editor, best commercial campaign and best creative agency—with its Wai Wai —Gyan Udaya campaign. The agency was nominated in seven categories.

Ad Avenues and Welcome Advertising made a tie for second position, winning three awards each. Ad Avenues clinched awards the best TVC script writer, best TVC cameraperson for its advertisement of Nepal Telecom and best TVC director for Nepal Samachar Patra’s Na Madhesi, Na Himali advertisement. Welcome Advertising, on the other hand, bagged the best art director (print) award for R.K Jewelers’ advertisement and best sound recordist and most popular advertising for Jagadamba Steel’s Nepali Man Manma advertisement. Welcome Advertising bagged the award for most popular advertisement agency by clocking 1458 votes from the general viewers.

Echo Advertising Agency won two awards—the best TVC and best social ad.

Outreach Nepal, Sanjivani Media Services, Mice Ad Nepal, Max L’agence, Ad Point Nepal, Applied Value and Media Hub bagged one award each. Raj Bhai Suwal from Prisma Advertising Agency won the award for the best print photographer.

The award for the best creative youth, a new category added

this year, went to Rishikesh Dhakal and Suraj Giri. The ceremony also felicitated the winners of the best Daura Suruwal competition. While Kedar Sharma, Suman Raj Subedi, Birendra Hamal and Prabin Adhikari walked away with the prizes for best Daura Suruwal category, G.P Timilsina clinched the prize for the most unique Daura Suruwal.

Speaking on the occasion, Nirmal Raj Poudel, president of the Advertising Association of Nepal (AAN), said that the association has been able to manage the Nepali advertisement sector to some extent through the annual awards ceremony. He added that the sector has

provided employment to thousands of people and is still in search of creative manpower.

Winners

Best Copywriter (Print) Outreach Nepal

Best Print Photographer Raj Bhai Suwal (Prisma Advertising)

Best Art Director Sujan Chaudhary (Welcome Advertising & Marketing)

Best Jingle Composer Mohit Munal (V-Chitra)

Best Lyricist Araj Keshav (V-Chitra)

Best Sound Recordist Birendra Shakya (Welcome Advertising & Marketing)

Best Radio Spot Sanjivani Media Services

Best TVC Script Writer Abhaya Pandey (Ad Avenues Nepal)

Best Social Ad Echo Advertising Agency

Best Event Manager Mice Ad Nepal

Best Bill Board Max L’agence

Best TVC Cameraperson Bidur Pandey (Ad Avenues Nepal)

Best TVC Script Writer Abhaya Pandey (Ad Avenues Nepal)

Best TVC Editor Harshwardhan Shahani (V-Chitra)

Best TVC Director Abhaya Pandey (Ad Avenues Nepal)

Best Radio Jingle Ad Point Nepal

Best Print Advertising Applied Value

Best Animated TVC (Kiran Bhakta Joshi) Media Hub

Best TVC Echo Advertising Agency

Most Popular TVC Welcome Advertising & Marketing

Best Commercial Campaign V-Chitra

Best Creative Agency V-Chitra

Best Creative Youth Rishikesh Dhakal and Suraj Giri